The rise of e-commerce platforms like Amazon and Walmart has opened new avenues for advertisers to reach a larger audience. As traditional TV viewership declines due to the increasing popularity of digital entertainment and streaming services, advertisers are shifting their focus and investments towards these online retailers.
Walmart and Amazon bring in millions of customers regularly, giving advertisers a perfect platform to showcase their products. These retailers have also invested heavily in sophisticated tracking and data analytics systems, enabling advertisers to target their campaigns more effectively based on the buying patterns