SEBA Bank, a leading financial institution in the Middle East and North Africa (MENA) region, has announced that it has rebranded to AMINA Bank. The move comes as part of the bank’s strategy to become an internationally recognized brand and to drive its global expansion.
AMINA Bank has been established to be the financial partner of choice for individuals and corporations in the MENA region. It will offer customers a wide range of products and services ranging from basic banking services and asset management through to innovative digital banking solutions and access to global markets.
“We are committed to further developing our customer centric proposition and continuing to deliver innovative products and services to our clients in the rapidly changing MENA financial sector,” said Essa Kazim, Managing Director of AMINA Bank in a statement.
The bank noted that its global reach and experience through its many regional and international partnerships will be instrumental to its long-term growth.
“Today marks an exciting milestone for us and we look forward to working with our clients to serve their individual banking needs. We are determined to be the first bank to understand customers’ needs in the MENA region and to be the name they turn to for all their financial needs,” said Kazim.
The rebrand is a major step in the roadmap of AMINA Bank as it aims to become the trusted financial partner of choice for individuals and enterprises in the MENA region. This will involve expanding access to innovative digital banking solutions, providing access to global markets, and significantly investing in AMINA Bank’s strategic partnerships. It is expected that the new branding will help to further build the visibility of the bank as well as its customer base.
